Decentraland
The strongest ownership case in the category and the weakest traffic case. Build here if your venture supplies its own audience and needs property nobody can take.
Scored against the six conditions
Each score has written reasoning, so a disagreement can be with one number rather than with the assessment.
Persistence
Parcels and builds persist independently of any single operator; the ownership record is on Ethereum.
Enforceable scarcity
A fixed grid, enforced by the chain. The operator cannot mint more land or revoke yours.
Footfall
Concurrent population is measured in thousands, not millions. Any venue must import its own audience.
A unit that leaves
MANA is liquid on public markets. Value earned inside can leave without permission.
Standing that travels
A wallet is portable between applications, but reputation earned in-world does not follow it anywhere useful.
Labour that never sleeps
No native agent infrastructure. Continuous operation must be built by the venue.
Studio assessment, dated 2026-08-28. Rubric and method: the Atlas. Price data where referenced: CoinGecko Research.
Position disclosed: Metaverse Group holds a position in Decentraland. 165 parcels — the 116-parcel Fashion Street estate acquired November 2021, plus 49 acquired February 2022. Held throughout the drawdown.
Scoring a world we hold without saying so would be the most damaging thing this studio could publish. The disclosure is generated from one source and appears wherever the world does.
Where it sits
| World | Score | Family |
|---|---|---|
| Decentraland | 13/18 | Open world |
| Somnium Space | 13/18 | Open world |
| The Sandbox | 13/18 | Open world |
| Otherside | 10/18 | Open world |
| Roblox | 9/18 | UGC platform |
| Bitmap | 8/18 | Bitcoin-native |
| Fortnite Creative | 8/18 | UGC platform |
| Minecraft | 8/18 | UGC platform |
| VRChat | 8/18 | UGC platform |
| Apple Vision Pro | 7/18 | Spatial surface |
| Horizon Worlds | 4/18 | Publisher world |
The full league table and rubric: the Atlas.