Roblox
The best distribution in the category and no ground of your own. Build here to reach people, and carry the relationship out on portable identity before the terms change.
Scored against the six conditions
Each score has written reasoning, so a disagreement can be with one number rather than with the assessment.
Persistence
Experiences persist and the platform has run for two decades.
Enforceable scarcity
Nothing is scarce and nothing is owned. Everything exists under terms of service the publisher can change.
Footfall
The largest population of any platform discussed as a metaverse, by a wide margin, and it arrives without your marketing.
A unit that leaves
A real payout rail that has distributed money to creators for years — gated by platform rules, thresholds and rates the publisher sets.
Standing that travels
Identity is locked to the platform. A customer relationship built here does not leave with you.
Labour that never sleeps
Scriptable, but no scoped-authority agent model; continuous operation is your engineering problem.
Studio assessment, dated 2026-08-28. Rubric and method: the Atlas. Price data where referenced: CoinGecko Research.
Position disclosed: Metaverse Group holds no position in Roblox.
Scoring a world we hold without saying so would be the most damaging thing this studio could publish. The disclosure is generated from one source and appears wherever the world does.
Where it sits
| World | Score | Family |
|---|---|---|
| Decentraland | 13/18 | Open world |
| Somnium Space | 13/18 | Open world |
| The Sandbox | 13/18 | Open world |
| Otherside | 10/18 | Open world |
| Roblox | 9/18 | UGC platform |
| Bitmap | 8/18 | Bitcoin-native |
| Fortnite Creative | 8/18 | UGC platform |
| Minecraft | 8/18 | UGC platform |
| VRChat | 8/18 | UGC platform |
| Apple Vision Pro | 7/18 | Spatial surface |
| Horizon Worlds | 4/18 | Publisher world |
The full league table and rubric: the Atlas.